Start talking about website visibility and accessibility and most people will glaze over. It's just not something most business owners, or even website administrators, care about. And that is why it is such a problem area for most sites. But fixing these mistakes, or better yet, not making them in the first place, can really set you apart from the competition.

Why is it such a big deal? Well if your site isn't visible, how will your target market find it? If the site isn't accessible, how will people be able to use it and understand the content on it?

In short, visibility and accessibility are two of the most important factors in building a successful website.

Continue reading Creating Effective Websites: Visibility and Accessibility...