Ask yourself why you visit websites. What is it that has you coming back to your favorites? Do you visit CNN’s website for the pictures? Do you visit Amazon.com to check out their stylish logo or admire their cool navigation buttons? Chances are, you probably don’t. You visit these and other sites because they provide you with the information and services that you are looking for.

Certainly the design of a site is important. But the best design in the world probably isn’t going to save a website if the content is bad. Good content is vital to the success of your website. While the appearance of a site needs to be professional and attractive, if the information you provide is dull and uninteresting your site will never attract very many visitors and it will be unlikely to help grow your business. If you want your website to be a valuable asset for your business then start by giving your users more of what they want to see and less of what you want to write.

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